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Alexander Hoare
Why Rich People Destroy Wealth In 3 Generations
In this episode, we sit down with Alexander Hoare, 12th-generation partner and former CEO of C. Hoare & Co., the UK’s...
“You Have To Go Above And Beyond”
A sales masterclass with Anthony Ng Monica
Anthony Ng Monica has spent his career selling to some of the world’s largest companies, including Walmart, where one deal took six years and 727 emails to close.
In this episode of True Wealth, Anthony breaks down the sales principles he developed along the way: earning the right to be in the room, doing the research others won’t, controlling the sales process, asking the uncomfortable questions, and never letting a deal go dark.
At the center of his approach is a simple idea: great sales isn’t about having the perfect pitch. It’s about understanding people, removing friction, and consistently going further than everyone else is willing to go.
— Chapters
00:00
I sell to billionaires – my 5-step sales strategy
1:12
01:12
Why mastering sales can change your life
1:26
02:38
How to earn the right to be in the room
4:21
06:59
Why cold outreach can beat warm introductions
2:02
09:01
The follow-up strategy that closes more deals
4:39
13:40
How top salespeople control the buying process
6:01
19:41
Ask the uncomfortable question
3:44
23:25
The meeting before the meeting
4:28
27:53
The psychology of selling to powerful people
1:31
29:24
727 emails to close one Walmart deal
4:43
34:07
Why “no” doesn’t mean the deal is dead
2:56
37:03
What people really mean when they say they want something
1:05
38:08
How to break into enterprise companies
3:08
41:16
The pricing strategy that gives you more leverage
2:49
44:05
How to hire exceptional salespeople
6:39
50:44
Anthony’s 5-step sales strategy
1:55